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How do Chinese electronics companies cope with the financial crisis?
Source: Nihone Electronics     Release Time:2019-01-24     Reads: 1164Times
The world financial crisis has affected the world's real economy and international trade, and it has also had a significant impact on China's economy. The main performance of foreign trade has been greatly reduced. The Chinese economy has performed well in the first quarter relative to the bleak picture of the world economy, but it cannot be said rashly that the Chinese economy is beginning to recover. At present, the employment situation in China is still very serious, the willingness to invest in private enterprises is still not strong, and the dilemma of the survival of small and medium-sized enterprises has not changed fundamentally. Electronic enterprises are still under crisis pressure.

In order to cope with the current financial crisis, many electronic companies in China have taken the following coups.

Nowadays, the Chinese market has become a market with great potential in the world, and its capacity is large. In particular, in order to expand domestic demand, the central government has invested 4 trillion yuan and proposed ten measures to expand domestic demand. This provides conditions for China's small and medium-sized foreign trade enterprises (including small and medium-sized foreign trade enterprises) to turn to the domestic market. Many small and medium-sized electronic foreign trade enterprises that have encountered temporary difficulties in China's exports have rapidly adjusted their business direction, adjusted their product mix, and produced a large number of electronic products needed in the domestic market, such as consumer electronics manufacturers and mobile phone manufacturers, which have been transferred to the domestic market. The movement of electronic products to the countryside has played a significant role in alleviating the crisis of small and medium-sized enterprises; at the same time, it has also carried out activities of transshipment of foreign trade products into domestic sales.

Under the influence of the current financial crisis, the world economy is in a slump and the foreign trade situation is grim, which has added difficulties to the development of international markets for Chinese electronics companies. But the face of the difficulty is the hero of the front. The more difficult it is, the more forward it is, and the difficulty. This is the true nature of the Huawei Group, which has undergone 30 years of reform and opening up and has been through the storms in the world market. The Huawei Group dared to meet the hardships. With its own economic and technical strength, as well as its talent strength and wisdom, it was hard to break into the US market under the difficult conditions of the financial crisis.

Entering the US telecommunications market has always been Huawei's goal. Because the US market is the global mainstream market, most of the global buyers of telecom equipment are concentrated in North America. This year, the purchase of telecommunications equipment in this market is half of the global telecommunications expenditure. Although this mature market is difficult to penetrate, it is now a better time to break through the US market. The reason is that the old equipment manufacturers have been hurt by the financial crisis. In the absence of money, Huawei's low price advantage is very attractive.

China's electronic enterprises should improve their comprehensive strength, keep making progress, and use technological innovation to develop.
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